Saturday, February 14, 2009

Telemarketing Firms Love Cold Calling

By Lee Stan

Most businesses tighten their belts during a recession and think about how to wait out the storm. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be a cheap way to increase sales during a recession.

Many salespeople are good at closing but dread the idea of outbound telemarketing. There are many salespeople who are good at selling but struggle on the telephone. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

A prospecting company can allow you to reduce phone time with those not interested. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you less.

The tough business climate means that you must respect the use of your advertising dollars even more. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Most businesses cut their marketing budget during a recession. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.

Any recession means that you must be smart with your money and be as resourceful as possible with your marketing dollars. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. Most businesses will either grow or lose business during a recession so you have to ask yourself which side you want to be on.

A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors. - 15246

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