Monday, February 16, 2009

Looking For A Cost-Effective Way to Grow Your Business

By Carol Stan

Most businesses tighten their belts during a recession and think about how to wait out the storm. Businesses can increase sales but the important part is to increase sales at lowest cost possible. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Many salespeople are good at closing but dread the idea of outbound telemarketing. There are many salespeople who are good at selling but struggle on the telephone. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. One of the biggest struggles for most businesses is that the pipeline is full of prospects

You can turn your attention to meeting the people who are interested in your business. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. If you maintain your marketing budget and allocate money to a prospecting company, you can pick up business since there are fewer competitors out there publicizing their services.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.

Most businesses do not have automation systems for their phones like an outbound telemarketing company. This is a simply a piece of technology doing the dialing which can allow a prospecting company to hit five times the number of prospects your salespeople can hit.

A McGraw-Hill Study showed that companies who maintain or increase marketing and sales expenditures enjoyed a revenue increase of 275% the first year after a recession versus a 19% increase for those who cut back. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

It is hard for any business to simply maintain its current state. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.

Take advantage of the benifits of using an outbound telemarketing before your competitors do. - 15246

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