Chiropractors are being fed some major untruths about marketing, and I feel the need to set the record straight so that no one else falls into the trap. When chiropractors give into this lie, they can see their practice suffer huge consequences in the face of present innovations and changes.
Just recently, I was reading a major chiropractic journal and saw that a chiropractic marketing group decided to tell all chiropractors that social media marketing and internet marketing are a "bust" in 2009. Really, I thought? Is this possible that they could make such a whopping falsehood in a big publication? I looked closer just to make sure that it wasnt some sort of joke, and sure enough, it was no joke.
When I saw that it was true, it became very clear to me that this was some ploy to garner attention for their own marketing methods that they then plan to sell to chiropractors for a huge sum on money. Its ironic, when you consider that the very thing theyre making bogus claims about is the actual key to chiropractic marketing success in 2009. They want you to believe that the golden days of social media marketing for chiropractors has come and gone, but they really want to side-track chiropractors away from methods that are immensely effective, and unlike this sneaky marketing group, totally free.
This consulting group that was trying to look cutting edge actually just made themselves look really dated in front of the chiropractic world. How can you say that social media marketing is dead after the current election of Barack Obama; a presidency won by a landslide thanks to that very kind of marketing is that is apparently "dead?" You cant deny that the geniuses behind this campaign used viral marketing, social networking, video marketing, and all the opportunities afforded by social media online.
Web 2.0 chiropractic marketing through the use of social media outlets is giving chiropractors more freedom and flexibility daily. The chiropractor does NOT have to do everything himself, as it's easy to train a CA or marketing director to implement. Consistency is the most important part of your social marketing campaign, though. Devoting as little as a half an hour every day can have major pay-offs in little time. There has never been a better for chiropractors to brand themselves quickly and effectively, too.
Just like building any practice there is work involved. Don't be confused about this. You don't just get 15 new patients a month because you have a video on the search engines and a Facebook profile! Social media marketing for chiropractors is like a snowball that has the potential to turn into an avalanche if harnessed correctly and worked regularly. The truth is most DC's may not have a proper mentality for this type of marketing, as they've been conditioned to think that there is a "magic chiropractic marketing bullet" that will net you 60 patients per month on autopilot.
So, where should you start in the virtual chiropractic marketing world? Well, I recommend starting with video since it was the biggest marketing tool in 2008 and will continue to explode this year. Chiropractic video marketing allows your audience to get to know you and see that you are a real person. They feel at home with you before they even walk-though your door. You can't put a price-tag on that type of rapport building and social proof so early on.
Authenticity is what is going to get new patients through your doors. You want to sound as natural as possible on these videos, without being phony or scripted. This is key and I think its the biggest oversight of doctors who try video marketing and social media. People will trust you when they see the genuine and natural you. If you can present that, then your business will remain strong during these difficult economic times. - 15246
Just recently, I was reading a major chiropractic journal and saw that a chiropractic marketing group decided to tell all chiropractors that social media marketing and internet marketing are a "bust" in 2009. Really, I thought? Is this possible that they could make such a whopping falsehood in a big publication? I looked closer just to make sure that it wasnt some sort of joke, and sure enough, it was no joke.
When I saw that it was true, it became very clear to me that this was some ploy to garner attention for their own marketing methods that they then plan to sell to chiropractors for a huge sum on money. Its ironic, when you consider that the very thing theyre making bogus claims about is the actual key to chiropractic marketing success in 2009. They want you to believe that the golden days of social media marketing for chiropractors has come and gone, but they really want to side-track chiropractors away from methods that are immensely effective, and unlike this sneaky marketing group, totally free.
This consulting group that was trying to look cutting edge actually just made themselves look really dated in front of the chiropractic world. How can you say that social media marketing is dead after the current election of Barack Obama; a presidency won by a landslide thanks to that very kind of marketing is that is apparently "dead?" You cant deny that the geniuses behind this campaign used viral marketing, social networking, video marketing, and all the opportunities afforded by social media online.
Web 2.0 chiropractic marketing through the use of social media outlets is giving chiropractors more freedom and flexibility daily. The chiropractor does NOT have to do everything himself, as it's easy to train a CA or marketing director to implement. Consistency is the most important part of your social marketing campaign, though. Devoting as little as a half an hour every day can have major pay-offs in little time. There has never been a better for chiropractors to brand themselves quickly and effectively, too.
Just like building any practice there is work involved. Don't be confused about this. You don't just get 15 new patients a month because you have a video on the search engines and a Facebook profile! Social media marketing for chiropractors is like a snowball that has the potential to turn into an avalanche if harnessed correctly and worked regularly. The truth is most DC's may not have a proper mentality for this type of marketing, as they've been conditioned to think that there is a "magic chiropractic marketing bullet" that will net you 60 patients per month on autopilot.
So, where should you start in the virtual chiropractic marketing world? Well, I recommend starting with video since it was the biggest marketing tool in 2008 and will continue to explode this year. Chiropractic video marketing allows your audience to get to know you and see that you are a real person. They feel at home with you before they even walk-though your door. You can't put a price-tag on that type of rapport building and social proof so early on.
Authenticity is what is going to get new patients through your doors. You want to sound as natural as possible on these videos, without being phony or scripted. This is key and I think its the biggest oversight of doctors who try video marketing and social media. People will trust you when they see the genuine and natural you. If you can present that, then your business will remain strong during these difficult economic times. - 15246
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