Wednesday, February 25, 2009

Starting a Business During a Recession

By Laura Nelson-Smith

With our economy's present state, most people think it's a bad time to start new businesses. That couldn't be farther from the truth! Many businesses begun during a recession are still thriving today. It isn't necessary to start cutbacks or becoming overly frugal.

There are a multitude of businesses and ventures easily adaptable to various states of the economy. With many well-known large businesses such as CNN and Hewlett Packard having kicked off their enterprise during uncertain economic times, this is a time you can consider your own kick-off as well.

Consider the goods and services people still require during times of recession. By conducting research carefully in regards to these needs and how your dream business can assist during economic downfalls, you can easily and successfully cater to the needs of the people around you. With careful planning being your primary concern, it is that much easier to cater to the needs of those around you, providing you and your business with a foothold to success.

Be specific when outlining your business plan. There are many varying aspects to consider, depending on the business itself as well as where you will be fulfilling the various obligations needed for your business endeavor. Ask all the questions necessary consider all the aspects involved and enter this decision as informed as possible. This process will be of endless wealth to you while starting your new business.

Real estate is being rented or sold at a much lower margin, so now is great timing to look into procuring a location if your business needs cannot be met within the home. Other start-up costs can also be less of an expense due to the economic situation.

The next step towards success is to track those perks you can use to bring in more clientele. Depending on the type of business you plan to start and the information you came up with when creating your outline, with some careful consideration you could be drawing more people to your business. Whether you decide to offer higher priced items or services to a small client base, or discounting goods and services to obtain a larger clientele depends on your specifics established in your outline. Take the time to work out all possible scenarios, and develop an overview of strategies.

Your goals may be smaller at start-up of your business due to present economic state. Establish the level of funding available to you and create goals or plans within the same level. Ensure that your available funds are well invested, and thus creating a business mindset of responsible spending. When you create this mindset, you are less likely to over-spend; especially once your clientele's money is involved. By creating a level of capitalization based on your own financial contribution, you are protecting not only your business, but your clients as well.

Establishing this mindset permits you to move ahead by setting achievable short and longer term goals. Any feasible short term goal would be the milestones you wish your business to achieve during the first six months to a year. Once these goals are planned out, you can start considering longer term goals; those achievements you aim to reach at some point within the first five years of business. It's recommended that you give both your business and yourself a minimum of two years to show profitability. There are many businesses that don't make a very large profit in the first two years, especially during economic times that are not at on optimum state.

When it comes to marketing during times of recession, it's time to break out the creativity. You need to consider different ways to market what you have to offer, causing potential clients to notice you have what they may need. The goal is to get that clientele coming to you, instead of any potential competitors. Advertising can be done in many different ways, from online web pages, local magazines and newspapers to community bulletin boards. Talk to other business owners in your area and explain briefly what your business entails. This could result in them allowing you to post a flyer on the store or market's bulletin board. Being business owners themselves, they could understand your goal to start this new business venture and allow you to put a few flyers in their staff room, or have them put in their customers' packages as they complete their transactions at the checkout counter.

The need to hit your target audience at just the right time is great for your new business. Consider for example a line of Valentine's Day gifts and services. Revealing your product line too soon can leave you with clients still dealing with holiday expenses, meaning they aren't looking to spend money right then for a special day that is a month or two away. Instead, start advertising your Valentine products the 1st of February so your potential customers have recovered from Christmas expenses, but still close enough they remember to stop by.

Recessions can be a time of doubt and economic uncertainty. However thinking things through, proper planning and treating your clientele like gold are all ways to go that extra mile towards having a successful business. - 15246

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