Real estate agents are going through tough times in this market. Despite the fore signs, many agents were surprised by the sudden drop in prices and commissions. The real estate boom didn't last forever and real estate agents nationwide are now scrambling to cope with a changing real estate market.
As in any market, there is still money to be made in a down market. It just comes down to choosing the right niches. In this article, we look at the niche of affluent homeowners and investors.
Targeting the affluent home owners during down times is almost always a good bet. Many affluent clients possess the means to sit any crisis out, including this one. You may find out that affluent home owners are inclined to buy. They are one of the few groups of people out there that can still afford to buy, despite crashing home prices.
Investors can make a killing in down markets. A certain part of the investor market was almost wiped out when the mortgage crisis hit, but a big part is profiting immensely from these changing market conditions. If you manage to target this niche, you gain customers that have buying power, that are willing to buy and have the means to give a seller financial certainty.
It doesn't matter what your preference is, as long as you decide upon one or more niches as a real estate agent. Marketing is the most important point of your business right now, so make sure to focus on developing unique services for the niche markets you target. This makes you stand out from your competition and gives you a great edge in these tough times. - 15246
As in any market, there is still money to be made in a down market. It just comes down to choosing the right niches. In this article, we look at the niche of affluent homeowners and investors.
Targeting the affluent home owners during down times is almost always a good bet. Many affluent clients possess the means to sit any crisis out, including this one. You may find out that affluent home owners are inclined to buy. They are one of the few groups of people out there that can still afford to buy, despite crashing home prices.
Investors can make a killing in down markets. A certain part of the investor market was almost wiped out when the mortgage crisis hit, but a big part is profiting immensely from these changing market conditions. If you manage to target this niche, you gain customers that have buying power, that are willing to buy and have the means to give a seller financial certainty.
It doesn't matter what your preference is, as long as you decide upon one or more niches as a real estate agent. Marketing is the most important point of your business right now, so make sure to focus on developing unique services for the niche markets you target. This makes you stand out from your competition and gives you a great edge in these tough times. - 15246
About the Author:
James writes articles about real estate marketing in English. He also writes about makelaardij and huis verkopen maastricht in Dutch.
