A frequency marketing campaign is a practical way to stay top of mind with preferred clients. Think of a frequency program as a system you use to develop and maintain relationships with your A-list customers through a series of regularly scheduled communications.
Quality relationships, whether social or business, take time to carefully build and develop. A frequency marketing campaign in a business setting is designed to nurture your relationship as you are elevated in the clients perspective.
While most marketing professionals think first of a full-scale email or direct mail program, handwritten notes or even greeting cards can suffice as a simple way to keep your name in front of your best customers and prospects. The expense and time required is so minimal that many savvy sales professionals even use them to supplement more formal marketing programs, such as bulk mail postcards and e-mail newsletters.
There are multiple reasons to reach out via handwritten notes or greeting cards.
Show them that you are aware and appreciative:
* Inviting us to the concert Friday night
* Donating to my schools auction
* Staying open past regular hours for me
* Showing me your favorite fishing spot
Notes of congratulations are another overlooked outlet for staying top of mind. Obvious occasions include job promotions, marriages, and births. Consider also celebrating:
* Finishing your first half-marathon
* Opening your new branch office
* Winning the city tennis trophy
Don't underestimate the value of sending birthday cards to clients. A recent Hallmark survey found that 69 percent of respondents had received a birthday card from a company, and of those people, 47 percent said the card made them more likely to do business with that company! Birthdays can be an especially appropriate reason to send a card if the delivery of your services is somehow tied in with the age of your customer (like life or health insurance).
One last thought: dont ever attempt to disguise a sales pitch as a love note. The results could be disastrous! - 15246
Quality relationships, whether social or business, take time to carefully build and develop. A frequency marketing campaign in a business setting is designed to nurture your relationship as you are elevated in the clients perspective.
While most marketing professionals think first of a full-scale email or direct mail program, handwritten notes or even greeting cards can suffice as a simple way to keep your name in front of your best customers and prospects. The expense and time required is so minimal that many savvy sales professionals even use them to supplement more formal marketing programs, such as bulk mail postcards and e-mail newsletters.
There are multiple reasons to reach out via handwritten notes or greeting cards.
Show them that you are aware and appreciative:
* Inviting us to the concert Friday night
* Donating to my schools auction
* Staying open past regular hours for me
* Showing me your favorite fishing spot
Notes of congratulations are another overlooked outlet for staying top of mind. Obvious occasions include job promotions, marriages, and births. Consider also celebrating:
* Finishing your first half-marathon
* Opening your new branch office
* Winning the city tennis trophy
Don't underestimate the value of sending birthday cards to clients. A recent Hallmark survey found that 69 percent of respondents had received a birthday card from a company, and of those people, 47 percent said the card made them more likely to do business with that company! Birthdays can be an especially appropriate reason to send a card if the delivery of your services is somehow tied in with the age of your customer (like life or health insurance).
One last thought: dont ever attempt to disguise a sales pitch as a love note. The results could be disastrous! - 15246
About the Author:
People love to receive greeting cards with sincere, heartfelt messages. Let the Roswell Card Lady, Anita Hampl, show you how your business can become top-of-mindwith her simple on-line system: click here to try it out for free!
