Thursday, February 26, 2009

The Business Stimulus Package you can give Yourself

By Jay S NaPier

For today's economy business owners must position themselves where they can profit. He constantly negative news found on your nightly newscasts has brought fear to your customer base. People are afraid that they will get laid off and since major corporations are laying people off, it's making it harder for those laid-off folks to find a job. Because of this, business owners must reassess the products and services they sell and how they sell them.

First you have to take a good look at what you've been doing over the last 12 to 24 months. What do your numbers look like? are you pleased with the results you've been getting? are the products that you've been selling still selling. In today's economy people are no longer buying the things they used to buy. Luxury items are not selling like they used to as many have chosen to no longer buy them.

Getting creative in your business today is important. You've got to ask yourself what you should be selling and will you sell enough of it to make it profitable? the most creative business owners are now creating continuity programs also known as subscription services that allow them to better manage their business and more consistently get their cash flow.

Take a look at your own personal monthly spending. Where have you consistently spent your money? Is it possible for you to turn those monthly expenses into cash flow for your business? according to the National Retail Federation, we are committed to using today's technology. More than 80% of us wouldn't give up Internet access. Almost 2/3 wouldn't cancel a cell phone, and more than 60% would never drop cable or satellite television.

If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn't have a cell phone? What about cable or satellite? If you're not doing as much on the weekends you're probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.

While people today do have a fear of recession and of losing their job, the smart business owner has changed the products they sell, How they sell them, and even where they sell. For example: a dry cleaner may choose to sell $200 worth of dry cleaning services for $50 using a coupon book. This generates income, and insurers that their customers will not go to a cheaper competitor.

As the stock market continues to rock people's confidence levels it makes it tough for a business owner to have consistent cash flow in their business. Businesses that were doing $4000 a day are now seeing their business average $2000-$3000. And for smaller businesses, it just makes it worse. Those that would normally spend $80-$100 eating out on Friday night are now settling for a $20 pizza.

Today's business owner has got to be prudent about what they are selling, where they are selling it, and for how much? in today's economy it's only common sense to be selling what people need, not what they want - as bad as were people today are spending their money. - 15246

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