Monday, February 16, 2009

Hate Cold Calling, Telemarketing Firms Love It!

By Leigh Stan

Most businesses tighten their belts during a recession and think about how to wait out the storm. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be a cheap way to increase sales during a recession.

Many salespeople are good at closing but dread the idea of outbound telemarketing. Many salespeople struggle on the telephone because they dread telemarketing. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.

A prospecting company can allow you to reduce phone time with those not interested. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you less.

You can focus on prospecting with individuals who actually want to hear what you can do for them. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.

Most businesses struggle with inconsistent sales to new prospects. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

Any recession means that you must be smart with your money and be as resourceful as possible with your marketing dollars. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.

Most businesses do not have automation systems for their phones like an outbound telemarketing company. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. Most businesses will either grow or lose business during a recession so you have to ask yourself which side you want to be on. - 15246

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