Tough economic times are forcing people to keep their money in their wallets.
This poses a big problem for businesses because it will be tougher getting more customers. In fact, customer acquisition costs will soar for the foreseeable future. Implementing low cost advertising methods is the smart thing to focus on now.
Perhaps these ideas will help your business...
Do you know which promotion outlet works best? If not you should find out immediately. You'll discover that among the many different media one or two will outpull the others. Both in terms of response and return on investment. Which are the two things that count the most in effective advertising.
Bottom line: Put your money in advertising and marketing that is making you as much or more than your investment. And cut out the others that don't at least break even.
Focus on selling exactly what your customers want to buy. Start finding out what your market absolutely positively wants and has to have. Focus your efforts on selling ONLY those things. Because what consumers are cutting back on is spending money on things they don't deem necessary. The "staples" will keep selling.
People buy things that solve problems in their lives. Especially in a tough economy. Look at the problems your customers complain about and see if it's possible to create a product that solves that problem.
Look for alternative distribution channels for your advertising messages. Conventional media sources are expensive. A good idea is to find non-competitive but complimentary businesses you can do endorsed/reciprocal advertising with.
You mail their list and they mail yours. Test both email and snail mail.
Cutting back on advertising and marketing when things are slow is not smart. Business owners who pull back the reigns lose momentum. Money spent on advertising and marketing is money well spent. Because that money is out there working for you.
Also, if you have an email list work it. There's plenty of money in there.
Email is fast, cheap and effective.
Decide now to make things work and they will.
The last thing that will help increase profits from all your advertising is the ad copy. The better the ad copy is the more money your ads will make. That's a fact you can bank on. - 15246
This poses a big problem for businesses because it will be tougher getting more customers. In fact, customer acquisition costs will soar for the foreseeable future. Implementing low cost advertising methods is the smart thing to focus on now.
Perhaps these ideas will help your business...
Do you know which promotion outlet works best? If not you should find out immediately. You'll discover that among the many different media one or two will outpull the others. Both in terms of response and return on investment. Which are the two things that count the most in effective advertising.
Bottom line: Put your money in advertising and marketing that is making you as much or more than your investment. And cut out the others that don't at least break even.
Focus on selling exactly what your customers want to buy. Start finding out what your market absolutely positively wants and has to have. Focus your efforts on selling ONLY those things. Because what consumers are cutting back on is spending money on things they don't deem necessary. The "staples" will keep selling.
People buy things that solve problems in their lives. Especially in a tough economy. Look at the problems your customers complain about and see if it's possible to create a product that solves that problem.
Look for alternative distribution channels for your advertising messages. Conventional media sources are expensive. A good idea is to find non-competitive but complimentary businesses you can do endorsed/reciprocal advertising with.
You mail their list and they mail yours. Test both email and snail mail.
Cutting back on advertising and marketing when things are slow is not smart. Business owners who pull back the reigns lose momentum. Money spent on advertising and marketing is money well spent. Because that money is out there working for you.
Also, if you have an email list work it. There's plenty of money in there.
Email is fast, cheap and effective.
Decide now to make things work and they will.
The last thing that will help increase profits from all your advertising is the ad copy. The better the ad copy is the more money your ads will make. That's a fact you can bank on. - 15246
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