Saturday, February 14, 2009

The Ultimate Tool For A Recession Proof Business

By Leigh Stan

A recession is often considered the time when marketing and sales expenditures should be cut. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Prospecting firms offer advantages because their salespeople are comfortable on the phone. There are many salespeople who are good at selling but struggle on the telephone. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.

One of the worst drains of your time is being on the phone with uninterested customers. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you less.

The tough business climate means that you must respect the use of your advertising dollars even more. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.

Few companies are looking for sales over the phone and your business will likely be one of the few prospecting for business over the telephone by using a prospecting company. This system can dial automatically so the prospecting company can reach potentially five times more prospects than your salespeople can reach.

A prospecting company can allow you to increase the number of clients you want based upon how much work they do for you. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Your business is either going forwards or backwards. In what other time can you pitch to people with less competitors than during a recession?

A recession merely is important in making you refocus how you pitch your product. - 15246

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