Saturday, February 14, 2009

Telemarketing Firms Help Increase Sales In A Recession

By Edward Stansfield

Sales can continue to increase in a recession. During a time like this, it is important to understand how you can increase sales in a manner which is productive with your business expenditures. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Outbound telemarketing companies only focus on the phone. There are many salespeople who are good at selling but struggle on the telephone. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you less.

You can turn your attention to meeting the people who are interested in your business. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. Using an outbound telemarketing company can keep new prospects flowing in and lowers your costs because you can have a fixed cost that is offset by new business growth.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

It is hard for any business to simply maintain its current state. In what other time can you pitch to people with less competitors than during a recession?

A recession merely is important in making you refocus how you pitch your product. - 15246

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