Sunday, February 15, 2009

Telemarketing Firms A Great Way To Find New Business

By Bob Dill

Sales can continue to increase in a recession. Businesses can increase sales but the important part is to increase sales at lowest cost possible. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Prospecting firms offer advantages because their salespeople are comfortable on the phone. There are many salespeople who are good at selling but struggle on the telephone. Using a prospecting firm will allow your salespeople to be productive doing other activities while the prospecting firm can build a list of prospective new clients for your business.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. One of the biggest struggles for most businesses is that the pipeline is full of prospects

You can focus on prospecting with individuals who actually want to hear what you can do for them. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. If you maintain your marketing budget and allocate money to a prospecting company, you can pick up business since there are fewer competitors out there publicizing their services.

Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.

Many salespeople who are customer facing do not have time to find new clients because they also have to service customers and prospecting becomes the activity to first fall off the radar. Using an outbound telemarketing company can keep new prospects flowing in and lowers your costs because you can have a fixed cost that is offset by new business growth.

Few companies are looking for sales over the phone and your business will likely be one of the few prospecting for business over the telephone by using a prospecting company. This is a simply a piece of technology doing the dialing which can allow a prospecting company to hit five times the number of prospects your salespeople can hit.

It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.

An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

It is hard for any business to simply maintain its current state. In what other time can you pitch to people with less competitors than during a recession?

A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors. - 15246

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