Saturday, February 14, 2009

Outbound Telemarketing Firms Can Find New Qualified Prospects

By Nick Stanfield

Most businesses tighten their belts during a recession and think about how to wait out the storm. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be one of the lowest and most productive ways to increase sales during a recession.

Many salespeople are good at closing but dread the idea of outbound telemarketing. There are many salespeople who are good at selling but struggle on the telephone. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.

One of the worst drains of your time is being on the phone with uninterested customers. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you less.

The tough business climate means that you must respect the use of your advertising dollars even more. The outbound telemarketing firm would have crossed the uninterested people off your list so you can have more sales in a shorter period of time, lowering your cost of acquisition per new client.

Building a strong sales pipeline can take serious work and often can take a significant amount of time. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. Using an outbound telemarketing company can keep new prospects flowing in and lowers your costs because you can have a fixed cost that is offset by new business growth.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.

Using a prospecting company allows you to allocate your human capital in different ways. This improves the productivity of the company and lowers cost for new clients and current clients.

Your business is either going forwards or backwards. In what other time can you pitch to people with less competitors than during a recession?

Take advantage of the benifits of using an outbound telemarketing before your competitors do. - 15246

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