Saturday, February 14, 2009

A Great Tool For Building A Recession Proof Business

By Ed Stansfield

Sales can continue to increase in a recession. Businesses can increase sales but the important part is to increase sales at lowest cost possible. This article will talk about why a prospecting firm can bring you more sales even during these tough times.

Prospecting firms offer advantages because their salespeople are comfortable on the phone. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

A prospecting company can allow you to reduce phone time with those not interested. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.

The tough business climate means that you must respect the use of your advertising dollars even more. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Most businesses cut their marketing budget during a recession. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.

Many salespeople who are customer facing do not have time to find new clients because they also have to service customers and prospecting becomes the activity to first fall off the radar. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.

Any serious outbound telemarketing company will have a telephone automation system. This system can dial automatically so the prospecting company can reach potentially five times more prospects than your salespeople can reach.

A prospecting company can allow you to increase the number of clients you want based upon how much work they do for you. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.

If you have struggling salespeople, you may be able to reduce your staff by outsourcing new sales to the prospecting firm. This improves the productivity of the company and lowers cost for new clients and current clients. - 15246

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