Friday, October 24, 2008

Cost Efficient Ways to Get Started, Build a List and Relationships

By Stu McLaren

Whenever you are starting a business, generating revenue is always in the back of your mind. Often times I get asked, if you don't have a large amount of money to draw from in the beginning to start your business, what are some cost efficient ways to get started?

Everyone's situation is different, so there is no easy answer or clear cut method. In this article I will give you insights and ideas as I built my business when I was deep in student debt.

I just graduated university and marketing products was something that I did not have any experience with. I did not have any money and I did not have any contact so what that presented is a humongous opportunity to be extremely creative and that is what you really have to start tapping into because I do not know about you, but I am most creative when I am most desperate and that is a good thing.

Finding creative ways to get people's attention is something you have to do when you are just getting started. You also have to find creative ways to build relationships. Creating products and ways to market those products are also other avenues in which you will have to be creative.

This is really a great opportunity for you to build momentum from your creativity and use it in an effective way. You should really think about what is important to you at this time. Is generating revenue important? Building a list? Creating products?

Focus on what is important at this particular point in your career. Maximize that area by utilizing your creativity. Of course revenue was important to me when I was first starting, but not the most important as building a long term profitable business.

To be able to secure a profitable business long term I had to made the sacrifice of early profits. Instead I gave away what I did have, time and exchanged it for products, services, JV opportunities, all kinds of things.

Time is what I did have, so I used that to its full potential. I volunteered at numerous events, I did marketing for people, I wrote for people. Anything I could do to help build relationships with key people I did.

When first starting out, you will have to work a little harder and may have to be more creative then others to achieve what you want. What you have to do first though, is to figured out exactly what you want.

The problem for many is they don't do this, then they end up going in circles. When you are starting out I really want to encourage you to really think about what you are looking to do. Do you want to generate revenue? If yest, find creative methods to generate revenue in a short period of time.

If you are not so much concerned about generating revenue immediately but you are more interested in developing relationships for long-term profitability, then you want to focus on creative ways to connect with people, to build those relationships and to get to know others.

It all comes down to figuring out what you should be focusing on right now. Building your list, may be your priority. If so, set your attention on that and find creative ways to build your list.

So number one, get very clear on what it is that you are looking for and then number two, I want to encourage you to just tap in to your creativity because not having money available, in my opinion, is not an excuse that you can let yourself get away with.? It is just a matter of using some creativity to get what it is that you want and there is always some type of a solution. It is just a matter of being able to find it. - 15246

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