Sunday, December 14, 2008

Why Free Classifieds Are So Beneficial

By Alex Wu

Free classifieds are almost an institution. People have been using them for years. They use them to sell items. They use them to advertise goods and services. They use them to give things away, such as pets. Naturally, they also use them to find things. In a word, people use the classifieds for everything. They have been a source for finding, buying, and selling for over thirty years. In our fly by night society, which specializes in quick trends, that is nothing else than amazing.

Therefore, it is definitely worth it to talk about why the classifieds are so advantageous. Before getting to that point, though, you need to know how to write the perfect ad. After all, an ad is only worth the response it gets. For that matter, there is only one single reason to advertise something.

What is that reason? To garner interest, of course! People place ads in the classifieds because they want other people to be intrigued. They want other people to be interested enough to ask for more information. If you do not interest someone, your ad is not worth anything, no matter what it is actually advertising.

In fact, if you are indeed selling something, you might not even mention that in your ad. You first need to intrigue your readers so that they will come to you. You want them to want to know more. So, it is better to start out by making sure your ad is a real attention grabber.

One reason for this is because people tend to be turned off when you try too hard. Ask any door to door salesperson if this is not so! When you push too much, potential buyers turn away. They simply are not interested. That is why it is so much better to make them contact you for more information. Then, too, you are in control.

It is also better to steer clear of "one shot" ads. These are short term ads. People may only leave them up for a week or so - and then wonder why no one contacts them! For obvious reasons, it is better to keep you ad up for a while - a few weeks at least. Better still, you should change your ad, even just a little, every few weeks or so. No matter what, it should be eye catching. This is where free ads, in particular, come in handy. It costs nothing to keep them up for a while. Plus, you are more likely to get a response. You will not look like another fly by night advertiser.

As for what you can advertise, well, just about anything is up for grabs. Some people use the classifieds to increase the traffic driven to their web sites and blogs, especially when they are for profit. Others try to sell their own abilities. For instance, writers and graphic designers can advertise their services. Similarly, if you are trying to sell something, be it a product or an item you no longer need, the classifieds are ideal.

Naturally, free ads are a wonderful place to buy and sell things as well. Perhaps you are looking to buy a washer and dryer, a stove, a futon, or any number of other things. Perhaps you are even looking for a roommate! Then, too, perhaps you have something other than a private product you want to sell. People who are having garage sales and yards sales can even benefit from advertising. - 15246

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