Tuesday, December 30, 2008

Cofs In Logo Design

By Stephen Grisham, Sr.

Many people are capable of doing their own web design now, but some of it is best left to professionals. For companies that are looking for a new website design, the results are often better when completed by professional web designers. This is especially true of logo design.

When hiring a professional to design a logo for your business, you need to be able to evaluate the end result to make sure it will suit your company. You can use the COFS system to help you determine whether the logo design is right for your business. The letters COFS stand for color, originality, font and size.

For color logos, make sure you use attention-getting colors. The three colors used most in advertising are red, white and blue. Those are usually a safe bet. Another option is to use a color that has something to do with the business, such as green for a lawn service.

Besides choosing the right colors, you should also make sure your logo looks good in black and white. There will be many times that you will want to run ads in print publications where color costs extra, so look at a black and white version of the proposed logo design and be sure that it appears crisp and clean without the color.

The font style used in the logo is also an important consideration. Using different fonts can change the mood or feeling portrayed by the logo. The right font can make all the difference in your logo design, and there are thousands of different fonts available. Make sure you use the one that gives just the right look for your business.

You should also look at the logo in a variety of different sizes. Some logos look better small; some look better if they are larger. Youall want to try to use something that will look good no matter where you put it, whether itas on a T-shirt or billboard, or of course, on your website.

Another consideration is originality. You donat want your logo to look too much like another companyas logo. When your customers see your logo, they should think of your company and only your company. The logo should also be something that catches the vieweras attention.

You can call it the COFS, color, originality, font and size, principle to help you to remember. If you keep in mind these criteria when choosing from the logos the professional web design company presents to you, you will find a logo that is right for your company. - 15246

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