Thursday, January 29, 2009

Using Prospecting Companies to Lower Cost of Finding New Clients

By Stan Field

Tough economic times causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. A prospecting company can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

Prospecting Companies focus on the activity most people hate. One of the hardest jobs for any salesperson is to do outbound telemarketing. Using an outbound prospecting firm can allow your salespeople to focus on current customers and their needs so that business can increase both with current customers and with new customers.

Using a prospecting company can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

Many businesses do not have a very unstable business pipeline. Using a prospecting company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.

A recession dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Businesses or individuals often are more receptive to ways to save money during a recession. an outbound prospecting firm can have greater success due to this cost consciousness during a down economy than during an economic boom.

Many outbound prospecting firms have telephone automation systems that normal businesses do not have. This allows them to touch sometimes five to six times as many prospects as your salespeople do.

Studies have been done showing that those companies who maintained and increased marketing during a recession enjoyed an explosion of natural growth well beyond those which reduced expenditures. Using outbound telemarketing firms will put you in this path of great natural growth because prospects are aware of what you have to offer.

Many firms have layoffs during a this tough economy and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using prospecting companies. - 15246

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