Thursday, January 29, 2009

Finding Quality Clients In A Down Economy

By C. J. Hulbert

During a down economy, it is important to see where you can make the business more efficient. An outbound prospecting firm can allow you to gain more clients because it can be more efficient and cost effective. This article will explain why a prospecting company can be cheaper in finding new clients.

A prospecting company focus on the activity most people hate. One of the hardest jobs for any salesperson is to do outbound telemarketing. Using outbound telemarketing firms can allow your salespeople to focus on current customers and their needs so that the bottom line can increase both with current customers and with new customers.

Using outbound telemarketing firms can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

You are able to focus your valuable time prospecting the individuals who are interested in your business. This lowers your cost in finding new clients because you do not have to deal with the tedious process of identifying interested individuals.

One of the first areas of spending any business cuts during a recession is marketing. If you have to cut your marketing spending, you can reallocate dollars to outbound telemarketing and increase your sales at a lower cost to your marketing dollars.

This tough economy dictates that you must be extremely attentive to how you spend your marketing dollars. Using an outbound telemarketing company can allow you to track your dollars closely and help you increase sales while spending the amount of money available in your marketing budget.

Many businesses and individuals will fail to respond to a prospecting firm over the phone when times are good. A down economy makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using a prospecting company because few of your competitors will be attempting to acquire new business.

Using an outbound prospecting firm can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line. - 15246

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