Friday, January 30, 2009

Grow Your Business By Using A Prospecting Firm

By Terry Stanfield

During a down economy any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why an outbound prospecting firm can be one such lower cost alternative.

Prospecting Companies takes care of the outbound telemarketing that can communicate the benefits of your business. This can free up your salespeople to focus on other activities that they do well. The dread of outbound telemarketing can lower the productivity of your salespeople so placing this task on the shoulders of an outbound telemarketing company can help you increase the bottom line.

One of the biggest obstacles for most companies is an inconsistent sales pipeline. The consistent use of a an outbound prospecting firm can help keep your sales pipeline full so that your sales can increase.

Many businesses do not have a very unstable business pipeline. Using a prospecting company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

Most businesses reduce their expenditures during a recession. You can choose to spend less money but use an outbound telemarketing company because this is a fast and inexpensive way for you to develop leads, increasing sales in your company.

Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.

Many customer driven salespeople do not have time to find new clients because most of their time is spent in current sales processes and do not have finely honed prospecting skills. Using an outbound prospecting firm allows you to have people whose primary focus is new business focus on finding new clients.

Many outbound prospecting firms have telephone automation systems that normal businesses do not have. This allows them to touch sometimes five to six times as many prospects as your salespeople do.

McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on a prospecting company.

Many firms have layoffs during a a down economy and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using an outbound telemarketing company. - 15246

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