Saturday, November 29, 2008

Who Is An Article Marketer?

By Rob Metras

In order to recognize who is an article marketer, we need to come up with a definition of an article marketer first. Based upon Wikipediaas definition, an Article Marketer is a business that advertises by writing brief articles that relate to their type of industry and distributing them. The articles also include a biography of the author and citations and ways to contact the author. Articles that are written well and distributed freely can make the author and their company more credible and create new business.

Article Marketers are individuals, companies, bloggers, writers and webmasters. They are simply smart business people who comprehend the need to make sure that their name and their product is known by as many potential buyers and business contacts as possible.

We can take a closer look at yahoo.com. Yahoo is prime example of article marketing. There are articles to read about products or news clips. When you click the link there are advertising balloons and if you even look closer, the actual article is an advertisement. There is always something to sell.

Companies that sell time shares and rent vacation properties are also great examples of Article Marketers. On the web they advertise their properties by posting to a lot of article web sites, blogs and message boards which link back to their web site.

One of the newest rages in the past few years are bloggers. You can use the game World of Warcraft as an example. The video game has a huge fan base because it is basically an evolving virtual world. The game never ends and continues. The fans are very loyal and there are many fan sites out there to help with tips in the game.

The genius of this is that Blizzard who produces the game gets free advertisement, links to their sight and self promotion from dedicated fans who blog about the game. Think about, instead of spending money on marketing everything themselves, they have their dedicated fan base do it for free. This is an ultimate example of successful Article Marketing.

Dell computers is the last prime example of who uses Article Marketing. It seems these days I cannot go anywhere on the web without seeing an article about Dell, or a link to a deal that Dell is offering somewhere. Each article is a well crafted marketing tool.

Who is an Article Marketer? Once again the best answer to that question is smart business people. In this day and age, your business is nothing if your name is not well known. Get your name out there on a few well-written articles and just watch your sales grow. - 15246

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