Friday, November 28, 2008

How Twitter Quickly Became a Must Have Marketing Tool

By Jay NaPier

Choosing the right marketing for your business can be a challenge. When it comes to web 2.0 markeitng it then becomes a question of time and value. Is it worth your time to use twitter in your business?

Most business owners should be using Twitter. It's a direct connection to their clients and to potential clients. You can quickly stay connected to the people who make your business profitable and easily build a list of
potential new clients.

Email marketing is basically useless these days, you can't guarantee that your customers will get their email. Twitter can get the message out. What would a 900 people list be worth to you? What if you could do it in 90 days or less? And when you post to Twitter, the message will go on their page.

Connecting with your customers is important in maintaining your customer relationships. With Twitter, you do this by answering the question "What are you doing?" Twitter has Spam and you don't want to participate, so make sure your smart about what you say and how you say it.

Are you ready to get the conversation going? Ask a question, like "Would you like to goto Hawaii for $199 for the week?" or "Did you vote today?" Your followers will simply reply back with a direct message (dm) by simply putting @jaynapier and answering the question.

If you want to know what your customers are thinking, this is your open page to create that 2-way conversation that will produce a stronger business. I recently saw where Dirks Bentley is offering a free tree ornament when you renew your fan club membership. It's great PR and what I feel is the best web 2.0 that
is not video. - 15246

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