Saturday, November 22, 2008

Business Proposals that Work

By Craig Calvin

Even experienced business people dread writing business proposals, but this is a necessary skill. Knowing how to write a business proposal that wows your management and potential customers alike can mean the difference between business success and failure. Because this is a simple and straightforward process, there is no reason not to be a master in the art of writing business proposals that work.

To begin writing a business proposal, you need to identify what the competition wants. Sometimes you have the luck of asking them, but other times you will not. Giving the client what they require, whether stated or not, will usually ensure you a win.

The next step is to size up the competition. This could mean spending a lot of time if there is a lot of competition, and may not be worth it. You should totally stay competitive, but try not to let it turn into bidding fights. Undercutting instead of focusing on the product is not beneficial. You do need to stay competitive, more so if you are in a field with more competition.

Thirdly, ask all the needed questions. Most prospective clients are more than happy to answer your questions and help you to get the sale. Interviewing them thoroughly will tell you more about what they need. Understanding what the client needs, instead of assuming, will make them more trusting of you.

The previous steps should aid you in creating a proposal without stressing out. The end result will be a well written, and accepted document that will bring you more sales as well as set you apart from your competition. If you have the right tools, you can increase your selling power. - 15246

About the Author: