Monday, March 23, 2009

Six Keys for Telephone Sales Training

By Terry Stanfield

Now more than ever it is vital to take advantage of good telephone sales training. The right training will help your team feel more comfortable making sales calls while increasing their results. With the right training your staff's skill level will increase allowing you to make more money even during tough times.

What follows are the six keys for telephone sales training which will include: teaching them the basics of successful cold calling, the best way to use scripts, how to properly overcome objections, how to overcome call reluctance, and how to properly qualify their leads.

The first key for effectively training your employees to make sales calls is teaching them the basics of successful cold calling. Without a few basic skills, salespeople tend to get discouraged and give up too quickly.

The second key to increase sales with training is teaching the best way to use scripts. It is important that they don't sound like they are reading and yet know how to keep the call moving in the right direction.

The third key for effective sales training for your employees to make sales calls is showing them how to properly overcome objections. Every salesperson is going to encounter objections when they make sales calls and learning to overcome them is the solution for success.

The fourth key to increase sales with training is teaching your team how to overcome call reluctance. Once they have mastered this skill their productivity levels will increase dramatically.

The fifth key for effective sales training is showing them how to qualify their leads. Learning to properly qualify sales leads can save a lot of time and effort and allow your sales team to focus on the customers that are most likely to make a purchase.

The sixth and concluding rule for effective sales training is helping them understand the value of hearing the word "no". Once they understand how valuable this one thing is, they will look forward to making their sales calls and tracking how many "no's" they hear each day.

Taking advantage of the six keys for telephone sales training will help to increase your sales. Appropriate sales training can make the difference between success and failure, especially during difficult financial times. If you lack the skills to provide this training for your staff, you should seek a qualified sales training program to help them help you become more successful. - 15246

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