Thursday, March 19, 2009

Six Keys for Telephone Sales Training

By Terry Stanfield

It has never been more important than it is now to utilize good telephone sales training. The proper instruction will assist your sales staff in feeling more at ease about calling customers which will increase their sales. The proper instruction will also increase your team's proficiency level which will lead to more and higher sales.

The following are the six most important telephone sales training requirements which consist of: training your team on the basics of successful cold calling, the best way to use scripts, how to properly overcome objections, how to overcome call reluctance, and how to properly qualify their leads.

Tip number one to effectively train your sales staff on how to cold call is giving them the fundamentals of effectual sales calls. If your team is lacking in basic fundamental skills they are more likely to become disheartened and quit.

The second key to increase sales with training is teaching the best way to use scripts. It is important that they don't sound like they are reading and yet know how to keep the call moving in the right direction.

The third requirement for effective sales training is instructing your salespeople on overcoming objections. Handling objections is an important part of every sales call and knowing how to overcome objections is a key indicator of a successful salesperson.

The fourth requirement to increase sales with training is teaching your salespeople how to handle call reluctance. Once a salesperson masters this skill they are able to make more phone calls, more consistently and that leads to increased results.

The fifth requirement for effective sales training is instructing your team on the right way to qualify leads. Once they have learned this they can make much more effective use of their time.

The sixth and final tip for effective sales training is training your team on the importance of hearing the word "no". When salespeople understand how important hearing "no" can be, they become excited about making calls and keeping track of the number of "no's" they get in a day.

Properly utilizing these six tips for telephone sales training will facilitate increased sales and profits. Suitable education about making sales calls creates the distinction between achievement and disappointment, more than ever throughout hard economic times. If you do not have the necessary expertise to offer this training for your salespeople yourself, it is important that you obtain the help of a professional if you want your business and your sales team to succeed. - 15246

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