Monday, January 5, 2009

Using T-Shirts To Promote Your Brand

By Matthew Calvin

More companies are selecting T-shirts as their promotional leisurewear item of choice when they are deciding on how best to spend their marketing dollars. T-shirts have risen to the top of the popularity charts because they offer limitless options for selling the brand name or logo. Their value as a marketing item is enhanced by the fact that they also are popular among all age groups. Everyone is always glad to receive a free T-shirt.

The most effective promotional gifts are T-shirts because they are able to communicate your message to large groups of people simultaneously. There are plenty of choices available in the realm of promotional leisurewear, such as T-shirts, Polo Shirts, Fleeces, Jackets, Hats and Caps. T-shirts are available in a large variety of designs and price ranges, and once your logo is imprinted on them, it will remain for the life of the article.

T-shirts are considered casual wear, and as such, they are worn more frequently to shoppings malls, sporting arenas, or public parks. These venues where large crowds are gathered allow your message to be seen much more frequently. The wearer of the shirt may also have the opportunity to interact socially with friends or family while wearing the shirt, allowing a more targeted delivery of your marketing message to the audience.

When the garment is worn among friends and family, there is a more effective impact of the logo or brand being promoted. Another type of communication is when the shirt is worn in crowds and passersby see and notice the brand name, but have no interaction with the wearer.

To get the best out of the T-shirts as promotional leisurewear, you have to print them appropriately. While choosing the printed T-shirts for your brand promotion activities, you have to make sure that they are of the desired quality and desired colour. Both quality and design can have a huge impact in their brand promotion ability. - 15246

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