If you are trying to get a business off the ground, one of the biggest decisions is how much money should I spend on advertising? This is a very important choice as it is usually the difference in making your business successful or having it fail.
The scare factor of course is that if you don't get the word out about what you are selling, you are pretty much doomed to failure. You can only imagine how many great inventions are sitting in people's basements because it wasn't marketed right. We see businesses go down each and every day and you have to wonder was it bad business or lack of advertising?
What you need to do is take advantage of the free advertising that is available to each and every one of us. It will save you money and get the word out to as many people as possible. I am of course talking about the internet.
There are tons of sites out there that want you to post your ads for free with no strings attached. They make their money in advertising for other people and you can take advantage of that and get your ad posted for free! Doing a search on some of the more popular engines will give you a great idea where to start placing your ads.
The next area you are going to use on the net is to get some pages going on social networks. If you check them out, Facebook, MySpace and Squidoo are not just for people making googoo eyes at each other. Most of these sites also offer some type of classified ad but you would really rather go the route of developing your own page or pages that will catch the attention of perspective buyers. Take some time to explore these sites and you will get the general idea.
The last thing you are going to do is to start your own website. If you don't have the money to have someone develop it for you, you can start by using a blog. It will serve the same purpose initially and that purpose it to generate hits. People search for stuff all the time on the web and you just never know when your site will pop up.
Once you have your own site up you will also offer link exchanges with other bloggers and web sites. Do some searches in forums and blog sites and see who is popular. These sites don't necessarily have to be affiliated with what you are selling, actually for this, you would probably prefer that they were not. You are just trying to let people know about your business and this is a great way to do it.
That is something that will also work in your local business community, especially if you are in an area that is heavily populated with private businesses instead of the corporate bullies. A lot of times you will have one area that is saturated with all different types of shops. Most people will spend money on a mental trigger or impulse buy. If they are checking out at one store and then see a flyer for your store for something else they need, don't you think they will trust the judgement of the store owner that they are currently buying from. Again, business you probably would have never had for merely letting each other advertise in each others place of business. - 15246
The scare factor of course is that if you don't get the word out about what you are selling, you are pretty much doomed to failure. You can only imagine how many great inventions are sitting in people's basements because it wasn't marketed right. We see businesses go down each and every day and you have to wonder was it bad business or lack of advertising?
What you need to do is take advantage of the free advertising that is available to each and every one of us. It will save you money and get the word out to as many people as possible. I am of course talking about the internet.
There are tons of sites out there that want you to post your ads for free with no strings attached. They make their money in advertising for other people and you can take advantage of that and get your ad posted for free! Doing a search on some of the more popular engines will give you a great idea where to start placing your ads.
The next area you are going to use on the net is to get some pages going on social networks. If you check them out, Facebook, MySpace and Squidoo are not just for people making googoo eyes at each other. Most of these sites also offer some type of classified ad but you would really rather go the route of developing your own page or pages that will catch the attention of perspective buyers. Take some time to explore these sites and you will get the general idea.
The last thing you are going to do is to start your own website. If you don't have the money to have someone develop it for you, you can start by using a blog. It will serve the same purpose initially and that purpose it to generate hits. People search for stuff all the time on the web and you just never know when your site will pop up.
Once you have your own site up you will also offer link exchanges with other bloggers and web sites. Do some searches in forums and blog sites and see who is popular. These sites don't necessarily have to be affiliated with what you are selling, actually for this, you would probably prefer that they were not. You are just trying to let people know about your business and this is a great way to do it.
That is something that will also work in your local business community, especially if you are in an area that is heavily populated with private businesses instead of the corporate bullies. A lot of times you will have one area that is saturated with all different types of shops. Most people will spend money on a mental trigger or impulse buy. If they are checking out at one store and then see a flyer for your store for something else they need, don't you think they will trust the judgement of the store owner that they are currently buying from. Again, business you probably would have never had for merely letting each other advertise in each others place of business. - 15246
About the Author:
Alex Wu is fascinated by numbers and trading in marketplace. He wants to build a free advertising site that leverages the power of social network to facilitate business hiring in his free ads website.
