In today's downtrodden economy, small businesses need to protect and save their money. Advertising is a line on the budget that is often ignored. A small company just doesn't have the funding to spend wads of money on advertising that is going to be limited and not reach a large audience. Problem is, you have to reach an audience. Do you take a shot on one commercial or place one ad in the Sunday paper and blow your whole budget? There is an alternative that will prove quite fruitful if you use it wisely, free business classified ads.
There are thousands of sites on the internet that are devoted to free business classified ads. There is not a small business around that can afford to pass up this opportunity. You have the ability to capture an audience for free that would cost you thousands of dollars in print.
Now not all businesses can lend themselves to this type of audience, but most can. Think about it, unless you are a restaurant, what cannot be packaged up and shipped off? Heck, you can't even count out restaurants if they are selling homemade pasta or sauce, things of that nature. Maybe you have your own cookbook that can be marketing, something to take advantage of this great opportunity.
Free business classifieds are more than just a few lines on a site. You have to put some thought into what you post as you are usually going to have a restriction on how many lines you can put out or how many characters you can use. Keywords will literally be the key. You are going to have to make a point and do it quickly in a way that will get people wanting your items. You also need to get them pointed to an area that will feed them even more information about your product.
What you are going to do is describe your business as accurately as you can in the allotted space, but you are going to save that last line or those last few characters to direct people to your social page, blog or website. Once you get them there, you can blab all you want about your product and give them a place to purchase it directly. Now you have used this weapon to its full capacity in generating web traffic to your site via a different medium. You just won the war!
Don't get too excited yet though my friend, we still have to make sure that they actually get the chance to see our ad. We have to be at the top of both the internal and external search engines. What this means is that our keywords need to be precise and to the point. There is no shame is stealing from our enemy here. You know, 'if it ain't broke, don't fix it'. This is a perfect example of that. Steal what is working for them, improve on it and then use it to destroy them and take their business.
The last area of free business classifieds that you are going to explore is to post on smaller sites and sites that have absolutely nothing to do with your business. The plain truth is that all the major sites and industry specific sites are going to be bombarded with the same type of stuff that you are moving. If you place an ad for your business in a different field, you have opened yourself up to a whole new audience. Have you ever done a search for say gym equipment, then clicked on the link to see that you have been taken to a men's clothing site? Do you think that happens by accident? No, they put keywords into site with people that they think will have similar interests in the hopes that once you get to their site, you will check it out and make a purchase. Sneaky yes, but still a very effective way to use free business classifieds. - 15246
There are thousands of sites on the internet that are devoted to free business classified ads. There is not a small business around that can afford to pass up this opportunity. You have the ability to capture an audience for free that would cost you thousands of dollars in print.
Now not all businesses can lend themselves to this type of audience, but most can. Think about it, unless you are a restaurant, what cannot be packaged up and shipped off? Heck, you can't even count out restaurants if they are selling homemade pasta or sauce, things of that nature. Maybe you have your own cookbook that can be marketing, something to take advantage of this great opportunity.
Free business classifieds are more than just a few lines on a site. You have to put some thought into what you post as you are usually going to have a restriction on how many lines you can put out or how many characters you can use. Keywords will literally be the key. You are going to have to make a point and do it quickly in a way that will get people wanting your items. You also need to get them pointed to an area that will feed them even more information about your product.
What you are going to do is describe your business as accurately as you can in the allotted space, but you are going to save that last line or those last few characters to direct people to your social page, blog or website. Once you get them there, you can blab all you want about your product and give them a place to purchase it directly. Now you have used this weapon to its full capacity in generating web traffic to your site via a different medium. You just won the war!
Don't get too excited yet though my friend, we still have to make sure that they actually get the chance to see our ad. We have to be at the top of both the internal and external search engines. What this means is that our keywords need to be precise and to the point. There is no shame is stealing from our enemy here. You know, 'if it ain't broke, don't fix it'. This is a perfect example of that. Steal what is working for them, improve on it and then use it to destroy them and take their business.
The last area of free business classifieds that you are going to explore is to post on smaller sites and sites that have absolutely nothing to do with your business. The plain truth is that all the major sites and industry specific sites are going to be bombarded with the same type of stuff that you are moving. If you place an ad for your business in a different field, you have opened yourself up to a whole new audience. Have you ever done a search for say gym equipment, then clicked on the link to see that you have been taken to a men's clothing site? Do you think that happens by accident? No, they put keywords into site with people that they think will have similar interests in the hopes that once you get to their site, you will check it out and make a purchase. Sneaky yes, but still a very effective way to use free business classifieds. - 15246
About the Author:
Alex Wu loves numbers and marketing. He operates a free business classifieds website that combines social networking with business marketing in this free business classifieds network.
