Whether your goal is to build a house or a reputation, you can own all of the tools in the world necessary to accomplish these, but it would still not guarantee success. The difference between success and failure is how you use the tools. Therefore, a blueprint of sorts is required.
With technology having evolved to the point where it is at today, web conferences now offer a great alternative to traditional, large- or small-group seminars. With software and hardware costs as low as they are, it barely makes much sense to get into your car and drive to the airport or even the local conference center... nor does it make sense to allow your prospects and employees to do so.
Unsure how popular the webinar has (or will) become? For starters, an Ipsos survey on communication released in May 2008 suggests 5-year growth in the range of 500%. As well, consider a recent article published in Business Week (Sept 2008). Some companies are paying upwards of $300,000 for the hardware needed to host their own webinars (also known as web conferences). With that being said, there are much cheaper quality alternatives that start as low as $25/month.
Now, a web conference by itself will do nothing for you or your business. Rather you should look at it as you would a plant. Seed it, water it, nurture it. Web conferences are no different. First, you plan the seed and entice people to attend. This can be as simple as hosting a training web conference for employees or existing clients, or it can be a direct sale pitch to new clients. Either way, you will have a captive audience since they will choose to attend, so it makes sense to use free trial periods to hone your skills with the software.
Making this technology work for you will happen much easier with some good planning. That means coordinating your marketing and message. For attracting an audience, look at a highly targeted marketing program. In other words, don't invite existing clients to a web conference that aims to sign up only new clients.
With these pointers in mind, you should provide a "value-add" purpose for your webinar. For example, a sales pitch webinar by a plumber might come with an invitation to "Sign up for our webinar to learn about the most-common mistakes amateurs make and how to fix them." When the prospects join your webinar, be sure to illustrate the problems but emphasize that a professional, qualified like you can and will fix such mistakes before they result in costly damages. Again, this is merely an illustration that you can adapt to your specific industry.
Regardless of how you wish to use a web conference, the technology is now cheap enough and good enough that you can achieve greater sales growth and eliminate a lot of expenses by using this method of targeted, mass communication. Not only will you solidify existing relationships with customers and employees, but will dazzle prospects. - 15246
With technology having evolved to the point where it is at today, web conferences now offer a great alternative to traditional, large- or small-group seminars. With software and hardware costs as low as they are, it barely makes much sense to get into your car and drive to the airport or even the local conference center... nor does it make sense to allow your prospects and employees to do so.
Unsure how popular the webinar has (or will) become? For starters, an Ipsos survey on communication released in May 2008 suggests 5-year growth in the range of 500%. As well, consider a recent article published in Business Week (Sept 2008). Some companies are paying upwards of $300,000 for the hardware needed to host their own webinars (also known as web conferences). With that being said, there are much cheaper quality alternatives that start as low as $25/month.
Now, a web conference by itself will do nothing for you or your business. Rather you should look at it as you would a plant. Seed it, water it, nurture it. Web conferences are no different. First, you plan the seed and entice people to attend. This can be as simple as hosting a training web conference for employees or existing clients, or it can be a direct sale pitch to new clients. Either way, you will have a captive audience since they will choose to attend, so it makes sense to use free trial periods to hone your skills with the software.
Making this technology work for you will happen much easier with some good planning. That means coordinating your marketing and message. For attracting an audience, look at a highly targeted marketing program. In other words, don't invite existing clients to a web conference that aims to sign up only new clients.
With these pointers in mind, you should provide a "value-add" purpose for your webinar. For example, a sales pitch webinar by a plumber might come with an invitation to "Sign up for our webinar to learn about the most-common mistakes amateurs make and how to fix them." When the prospects join your webinar, be sure to illustrate the problems but emphasize that a professional, qualified like you can and will fix such mistakes before they result in costly damages. Again, this is merely an illustration that you can adapt to your specific industry.
Regardless of how you wish to use a web conference, the technology is now cheap enough and good enough that you can achieve greater sales growth and eliminate a lot of expenses by using this method of targeted, mass communication. Not only will you solidify existing relationships with customers and employees, but will dazzle prospects. - 15246
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