For pretty obvious reasons, nearly everyone who wants to improve traffic to his/her website is heavily involved in article marketing.
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
Unfortunately, most article writers compose articles only on things directly related to their websites. Big, big mistake!
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort. - 15246
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
Unfortunately, most article writers compose articles only on things directly related to their websites. Big, big mistake!
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort. - 15246
About the Author:
Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.
