Have you heard about the Loyalty program offered by the Oil Companies? It is a great opportunity for consumers to receive free gas so you should know all the inside secrets about it.
The loyalty program is simple. Visit one Oil Brand month after month and spend at least $100 in fuel (not too hard these days) and they will send you a $25 Gas Card in the mail each month. There are no obligations with these gas cards except you have to use them at the Oil Brand stations.
A $150 Gas Giveaway is over $600 in revenue for the oil brand (6 months of $100 a month). The Oil Company also understands when you revisit the store to spend the $25 gas card you will spend above the $25 on additional items.
The marketing company who sends out the $25 Gas Cards each month understand the consumer is waiting on the envelope so it will have 100% open rate. By selling advertisements to be included in that envelope the expense of the mailings and gas cards is eliminated and actually turned into a profit.
There maybe a variety of offers in the envelope and you are under no obligation to do anything with those offers to receive the $25 gas card. However, let's say one of those offers was for a credit card. Did you know Credit Card companies pay up to $200 for each approved credit card application? If only 50 people out of 1000 apply for a credit card and are approved the marketing company just received another $10000 in revenue.
At first glance it might seem like the loyalty program is a loser for the Oil Companies but I think you can see why it makes financial sense for each company involved. This program is growing in popularity everyday because of the simplicity and ease of use for the consumer.
More and more businesses are starting to giveaway the gas certificates as an incentive to get consumers to visit their store, purchase a product or signup on their website. This is a WIN/WIN/WIN for the business, Oil Company and consumer. - 15246
The loyalty program is simple. Visit one Oil Brand month after month and spend at least $100 in fuel (not too hard these days) and they will send you a $25 Gas Card in the mail each month. There are no obligations with these gas cards except you have to use them at the Oil Brand stations.
A $150 Gas Giveaway is over $600 in revenue for the oil brand (6 months of $100 a month). The Oil Company also understands when you revisit the store to spend the $25 gas card you will spend above the $25 on additional items.
The marketing company who sends out the $25 Gas Cards each month understand the consumer is waiting on the envelope so it will have 100% open rate. By selling advertisements to be included in that envelope the expense of the mailings and gas cards is eliminated and actually turned into a profit.
There maybe a variety of offers in the envelope and you are under no obligation to do anything with those offers to receive the $25 gas card. However, let's say one of those offers was for a credit card. Did you know Credit Card companies pay up to $200 for each approved credit card application? If only 50 people out of 1000 apply for a credit card and are approved the marketing company just received another $10000 in revenue.
At first glance it might seem like the loyalty program is a loser for the Oil Companies but I think you can see why it makes financial sense for each company involved. This program is growing in popularity everyday because of the simplicity and ease of use for the consumer.
More and more businesses are starting to giveaway the gas certificates as an incentive to get consumers to visit their store, purchase a product or signup on their website. This is a WIN/WIN/WIN for the business, Oil Company and consumer. - 15246
About the Author:
Jim Rogers - To learn more about the program visit Free Gas Promotion. This loyalty program is a great opportunity for businesses to giveaway free gas.
