Why is measuring customer satisfaction so expensive?
Any business owner who has tried to measure customer and employee satisfaction on a regular basis has learned that the task isn't easy nor cheap. Although at first glance it may seem simple, to gather useful and meaningful information requires hard work, dedication and a non trivial expense.
In a nutshell, the formula for measuring satisfaction can be condensed into "ask as many people as possible, all the right questions and then analyze with care their responses." Said so succinctly it sounds like a piece of cake, but when you try to actually put it in practice in the real world it gets complicated very quickly.
The two principal reasons that make measuring customer and employee satisfaction difficult are:
1. The process requires a lot substantial dedication and lots of hard work to implement.
2. The whole system is basically worthless If you don't get enough real opinions.
The following seven steps are essential for any customer or employee satisfaction measurement process:
1. Design the survey.
2. Create the actual survey (a printed survey, a webpage)
3. Distribute the survey.
4. Ask clients to fill out the survey.
5. Collect the filled out surveys.
6. Tabulate the responses.
7. Analyze the responses and draw accurate conclusions.
Each of these steps requires a certain level of dedication, expertise and investment. The sum of all seven is obviously not trivial. In fact, the truth is that until now only large corporations and expensive consulting firms have been able to build ongoing satisfaction measurement systems. The rest of us, have been limited to doing nothing, or at best, taking a couple of "snapshots" a year.
Fortunately, a new exciting measurement system is now available. Called Gustometria, this powerful management system allows you to integrate customer and employee satisfaction measurement into your daily business processes.
Basically, the Gustometria system has eliminated the costly "plumbing" included in steps 2 to 7 in the outlined process. This way you can concentrate on evaluating the details of what's happening in your company and how your customers' needs are changing. All of this in realtime day in day out.
The benefits of the Gustometria system are substantial and easy to put into practice.
Don't hesitate to pick up the phone and call Gustometria toll free at 1-877-448-7865. - 15246
Any business owner who has tried to measure customer and employee satisfaction on a regular basis has learned that the task isn't easy nor cheap. Although at first glance it may seem simple, to gather useful and meaningful information requires hard work, dedication and a non trivial expense.
In a nutshell, the formula for measuring satisfaction can be condensed into "ask as many people as possible, all the right questions and then analyze with care their responses." Said so succinctly it sounds like a piece of cake, but when you try to actually put it in practice in the real world it gets complicated very quickly.
The two principal reasons that make measuring customer and employee satisfaction difficult are:
1. The process requires a lot substantial dedication and lots of hard work to implement.
2. The whole system is basically worthless If you don't get enough real opinions.
The following seven steps are essential for any customer or employee satisfaction measurement process:
1. Design the survey.
2. Create the actual survey (a printed survey, a webpage)
3. Distribute the survey.
4. Ask clients to fill out the survey.
5. Collect the filled out surveys.
6. Tabulate the responses.
7. Analyze the responses and draw accurate conclusions.
Each of these steps requires a certain level of dedication, expertise and investment. The sum of all seven is obviously not trivial. In fact, the truth is that until now only large corporations and expensive consulting firms have been able to build ongoing satisfaction measurement systems. The rest of us, have been limited to doing nothing, or at best, taking a couple of "snapshots" a year.
Fortunately, a new exciting measurement system is now available. Called Gustometria, this powerful management system allows you to integrate customer and employee satisfaction measurement into your daily business processes.
Basically, the Gustometria system has eliminated the costly "plumbing" included in steps 2 to 7 in the outlined process. This way you can concentrate on evaluating the details of what's happening in your company and how your customers' needs are changing. All of this in realtime day in day out.
The benefits of the Gustometria system are substantial and easy to put into practice.
Don't hesitate to pick up the phone and call Gustometria toll free at 1-877-448-7865. - 15246
About the Author:
Unhappy clients go away and never come back. That's why you should realize customer satisfaction research. Our system will revolutionize the way you do customer satisfaction surveys.
