Tuesday, December 2, 2008

What Is Successful Telephone Selling

By Terry Stanfield

Successful telephone selling is important for your business. This article will talk about why it is important along with some of the habits people are using to ensure success from this particular arena.

This must be a daily effort. Many individuals will get on the phone sporadically to find new clients. This will not help in bringing in consistent new business. When you are on the phone, you want to ensure that you have a particular personality to go with it. You want to come across and smooth and confident. People want to do business with others who have themselves together. It is easier to know that if there is a problem, it will be fixed in a quick and efficient manner. Show your enthusiasm for your product or service. If you are not enthusiastic about your product or service, how can you possibly convince anyone not familiar with your product to use it if you don't like it yourself?

Successful telephone selling comes as a result of consistent habits. You call everyday or set aside blocks of time a couple of times a week. A general rule of thumb is to set aside at least two hours but no more than four hours. It will take a bit of time for you to get rolling and that is why two hours is so crucial. Anything beyond four hours often can be counterproductive because it takes a great deal of energy to make the phone calls. Rejection is a large part of the game and most people do not realize how much this can take out of them.

Successful telephone selling does not occur because of your strong ability to sell but rather how you listen. If you understand your prospect and ask insightful questions, you will be able to come across what is needed to solve your prospect's problem much more quickly. The prospect should be much more open to you asking the questions because you are clearly demonstrating your ability to listen and move the conversation forward in a manner consistent with what they are looking for.

You can see that successful telephone selling comes down to the habits and behaviors that you have in place. These must be followed at all times and you will find that you are going to have more success than you would have thought possible. Most businesses do not think about getting on the phone to find clients and a downward economy can be just the impetus you may need. All businesses will be looking at what relationships are necessary and which are not. If you can do successful telephone selling, you can convince neutrals customers of your competitors to give you a chance to win their business. - 15246

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