Thursday, December 18, 2008

Easily Create Content and Bonuses

By Stu McLaren

This article is the answer to a great question I was asked two days ago. The question was, "I am starting a business and my idea is to host teleseminars. At present, I don't have tons of stuff to offer but I would like very much to give away bonus gifts and this way to attract people to my seminars. Can you suggest some great gifts that are also easy to create?" Here is what I answered:

Audio is one of the easiest to prepare bonuses. If you know a lot about a particular topic, then it is very easy to get on the phone and teach people, or to find another expert and interview him or her.

The good thing about audios is that they can be reused in many ways. The first thing you can do with an audio is to sell it as it is - put it on your site and let people download it. Another way to chunk it is to give it to somebody to transcribe it and then turn the transcript into a special report or an eBook. Also, you can pack the transcription and the audio and this way you have a physical product ready.

My preferences go to audio in usable form or shape and the best way to get it is via teleseminars. There was a period of time, when I was in product creation mode and I was doing a teleseminar weekly. My idea was to create as many products as I could. That's why I did teleseminars on many different topics, recorded them all and then I gave them to be transcribed.

As a result, now I have tons of products and I make use of them in every imaginable way. The first way to make use of an existing product is to sell it. In addition to that, you can include the product as a bonus in an affiliate deal or in some other deal.

Recording an audio is the fastest and easiest way to create products, which I can use both as content and as bonuses. Teleseminars are great because all those people who listen to you live appreciate the information and you can also sell the content. Actually, teleseminars are a unique combination - you create bonuses and content and you get paid for that.

Teleseminars are a speedy way to create content because the information just pours. You don't have to sit down and think and get angry when you can't think of something great. But even if you feel you can't come up with brilliant ideas, you can always interview somebody - just write 10-12 questions and if the answer to each question is 5 minutes long, you have a 60 minute video.

In addition to audio, tip series are also a fast and easy way to create content and bonuses. Tips are brief and people like them because they are concentrated bites of information.

If you have expertise in a particular area, sit down and write a list of 10-20 tips. If necessary, you can expand the tips later. Print each tip on a separate page and distribute them.

In addition to audio and tip series, customers love checklists as well. Checklists are great as a bonus because they are concentrated knowledge - you get all the important stuff of a thick book in one place, separated in easy to follow steps.

Of course, there are many more bonus ideas you can think of. However, if you want to be productive, it is very important that you reuse your work. In the case of teleseminars, no matter if you personally did it or you interviewed somebody else, the real value is that you have created the product from it. - 15246

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