What is niche marketing? A niche is typically considered to be a small space or notch, or a space or activity for which a person is best suited. Niche marketing can then be thought of as marketing within a well defined area within which a person or company is well fitted.
With Google's dominance in the world of search engines it is important to have a site appear as close to the top of a page of search results as possible. When people submit words or phrases into a search engines looking for something like a product, service, or information, it unusual for them to look beyond the first page or so of search results. For most people the only reason to search beyond the first or second page is if nothing relevant is found on them.
If you have a travel site for example and "travel" and "vacation" are your primary keywords you will find yourself lost in the competition. You may not even find your website in Google unless you search through the night. To place high on the Google listings or "dominate" those listings you've got to establish a well defined niche and have the keywords to match. Once you've established your niche you'll begin to find that online marketing really works.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Opportunities can be staring us in the .face and often we are not even aware of it. Give some consideration to what you can offer the world. You probably have significantly more to offer then you realize. Then look for something unique, something others feel is important or engaging and market it. Although it sounds simple it will take effort. Like most things in life success is not guaranteed, but with hard work, perseverance, and a bit of luck, niche marketing can be made to work for you. - 15246
With Google's dominance in the world of search engines it is important to have a site appear as close to the top of a page of search results as possible. When people submit words or phrases into a search engines looking for something like a product, service, or information, it unusual for them to look beyond the first page or so of search results. For most people the only reason to search beyond the first or second page is if nothing relevant is found on them.
If you have a travel site for example and "travel" and "vacation" are your primary keywords you will find yourself lost in the competition. You may not even find your website in Google unless you search through the night. To place high on the Google listings or "dominate" those listings you've got to establish a well defined niche and have the keywords to match. Once you've established your niche you'll begin to find that online marketing really works.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role is played by supply and demand. Imagine if the hula hoop were invented during a time when Google and the Internet were available. The inventor with a few press releases would have announced his product to the world. People would turn to Google and enter ahula hoopa and guess what? All results would have led back to the inventors website. The inventor would have adominated Googlea . The hula hoop did just fine without needing to be online, but the point should remain clear.
Whether you are offering a product or a service, it needs to be in demand and have a limited number of suppliers. It is also a huge help if you know what you are talking about, which it is likely you will if you are offering your own product or service. Large demand, few competitors, and your personal credibility can be made to add up to a dominant Google search position.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Opportunities can be staring us in the .face and often we are not even aware of it. Give some consideration to what you can offer the world. You probably have significantly more to offer then you realize. Then look for something unique, something others feel is important or engaging and market it. Although it sounds simple it will take effort. Like most things in life success is not guaranteed, but with hard work, perseverance, and a bit of luck, niche marketing can be made to work for you. - 15246
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