I was recently asked the following question; "I am having difficulties finding potential JV partners and affiliates online for my industry because it is primarily offline. Do you have any suggestions"? I thought the answer I gave would be very useful to more than just the person who asked it. That's why I'm sharing it with you today.
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
Bringing offline customers online is a great opportunity and if you are an offline marketer, your offer could be something like this, "I can take all the dirty work - I will launch an online campaign and I will teach the customers about this and this. Would you like in exchange to be a guest of mine? You can add some tips or something like that."
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 15246
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
Bringing offline customers online is a great opportunity and if you are an offline marketer, your offer could be something like this, "I can take all the dirty work - I will launch an online campaign and I will teach the customers about this and this. Would you like in exchange to be a guest of mine? You can add some tips or something like that."
Your partners will benefit because you will set up an affiliate campaign and they will receive cash for the traffic they send your way.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."
From your partner's point of view, it is a great deal - no costs, only financial gain. For you it is also a bargain - you get access to a list of customers, who are interested in the product.
This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 15246
About the Author:
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