Monday, March 16, 2009

Why is Customer Satisfaction more vital than ever?

By Dennis Lewis

When times are tough, keeping an accurate pulse of your customers' satisfaction is a question of survival.

In this market companies are scrutinizing every purchase decision with a passion unseen in recent history. Just like you, your customers are questioning their business models and studying every commitment with extreme vigilance. Nobody is certain about their receivables and cashflow management is now everyone's maximum priority.

Prospering in this climate of uncertainty requires developing a fine-tuned sensitivity to the fluxes and twists of the market. As each of your valued customers adapt their businesses to the new situation, you must morph your products and services to maintain your relevance. Simply put, you can't afford to lose paying clients, and you can be sure that they are reevaluating earlier agreements from top to bottom.

Like it or not, fear is the dominant emotion right now, and values like loyalty and long term relationships are perishing for a few pennies or a longer payment plan.

That's why you must implement a constant measurement system to avoid unpleasant surprises. In today's market, customer and employee satisfaction are survival questions. A few years ago, meeting expectations and continuos improvement were flowery phrases which, if neglected, had little direct impact on balance sheets propped on a booming economy and easy credit.

Let's face it, the boom is over and now only the best will make it.

That's why I'd like to mention a revolutionary new method of measuring customer and employee satisfaction.

Gustometria is realtime measurement of customer and employee satisfaction.

This affordable yet surprisingly powerful management tool will provide you with a continuous stream of precise information about your customers' needs and opinions. It will allow you to find problem areas in your products and services and correct them on a daily basis.

After all, when do you want to find out something isn't working? Which do you prefer? Before lunch or a couple of months from now?

How long should you wait before taking action?

Gustometria guarantees that your team can react agilely to the changes in the marketplace. You will be able to drill down into the nitty gritty details of what's going on in your business, and add and change survey questions on the fly.

More importantly, by using the built in business intelligence reporting tools of Gustometria, you will transform the mountains of collected information into a constant stream of insights and decision making knowledge. These easy to use, point and click analysis tools enable you to evaluate the remotest corners of your company - quickly and easily.

Measuring customer satisfaction can be easy. In fact it's as easy as picking up the phone and calling Gustometria toll free at 1-877-448-7865. - 15246

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