One only has to watch the local news here in Tulsa to realize the times are getting tough. While the big companies that are closing or laying off workers get all the news press, things are just as tough, if not tougher, for the Small Business Owner. And the way it's looking, things are going to get worse before they get better.
For the Small Business Owner with a limited advertising budget, media outlets such as TV and Radio may be out of their price range. It's also no surprise to a lot of people in marketing that these media outlets also have some pretty lousy return on investment rates. But some business owners know no other way to market their small business.
With no idea where to turn, some Tulsa Small Business Owners have turned to Newspapers and local phone directories in an attempt to bring in new business. One has only to look at their advertising rates to realize that their prices have been skyrocketing while their readership has plummeted. Also, from what I've seen, the return on investment is really lousy as well.
It's no secret to many in marketing that Radio, TV and other media outlets are costly and provide poor ROI. That is, when the ROI can be tracked. Many of these media outlets make it difficult to see just how effectove (or ineffective) they really are. Every small business owner should have a system in place to track their return on investment. If the advertising medium you're using doesn't allow this, then you shouldn't use it.
The Internet is the Great Equalizer for the small business person. It allows even the person working from home to compete with large corporations that have departments set up solely for advertising. And what's more, tracking your return on investment on the Internet is a lot easier than traditional advertising media.
Local searches for products and services has been on the increase for a number of years as more and more Online users turn to the Internet to find companies that offer goods and services in the Tulsa area.
Everyone from the large Auto Dealers to the Mom and Pop Cafe can take advantage of local searches. I'm amazed at how many businesses in the Tulsa, Wagoner and Broken Arrow area still do not have websites. These businesses are missing out on a huge portion of potential customers. It's almost like meeting people and failing to give them a business card.
Proper Search Engine Marketing (SEM) can help connect the Tulsa Small Business Owner and the Consumer. This is done several different ways. It takes someone who is specialized in local search markets to implement strategies so that the Business Owners can take full advantage of the Internet.
So what can SEM do for your Small Business? When done properly, SEM can increase your sales by bringing in more customers. Customers you would have missed if your website had not been positioned properly to take advantage of local searches. Pay Per Click campaigns can advertise to local customers special offers or new products that you're about to launch.
By having your company name and contact information in so many places, your Customers are more likely to see it and remember it than they are now. SEM is only one aspect of Advertising on the web, but it's an important one. Many experts say it is the most important aspect for small local businesses and I happen to agree. - 15246
For the Small Business Owner with a limited advertising budget, media outlets such as TV and Radio may be out of their price range. It's also no surprise to a lot of people in marketing that these media outlets also have some pretty lousy return on investment rates. But some business owners know no other way to market their small business.
With no idea where to turn, some Tulsa Small Business Owners have turned to Newspapers and local phone directories in an attempt to bring in new business. One has only to look at their advertising rates to realize that their prices have been skyrocketing while their readership has plummeted. Also, from what I've seen, the return on investment is really lousy as well.
It's no secret to many in marketing that Radio, TV and other media outlets are costly and provide poor ROI. That is, when the ROI can be tracked. Many of these media outlets make it difficult to see just how effectove (or ineffective) they really are. Every small business owner should have a system in place to track their return on investment. If the advertising medium you're using doesn't allow this, then you shouldn't use it.
The Internet is the Great Equalizer for the small business person. It allows even the person working from home to compete with large corporations that have departments set up solely for advertising. And what's more, tracking your return on investment on the Internet is a lot easier than traditional advertising media.
Local searches for products and services has been on the increase for a number of years as more and more Online users turn to the Internet to find companies that offer goods and services in the Tulsa area.
Everyone from the large Auto Dealers to the Mom and Pop Cafe can take advantage of local searches. I'm amazed at how many businesses in the Tulsa, Wagoner and Broken Arrow area still do not have websites. These businesses are missing out on a huge portion of potential customers. It's almost like meeting people and failing to give them a business card.
Proper Search Engine Marketing (SEM) can help connect the Tulsa Small Business Owner and the Consumer. This is done several different ways. It takes someone who is specialized in local search markets to implement strategies so that the Business Owners can take full advantage of the Internet.
So what can SEM do for your Small Business? When done properly, SEM can increase your sales by bringing in more customers. Customers you would have missed if your website had not been positioned properly to take advantage of local searches. Pay Per Click campaigns can advertise to local customers special offers or new products that you're about to launch.
By having your company name and contact information in so many places, your Customers are more likely to see it and remember it than they are now. SEM is only one aspect of Advertising on the web, but it's an important one. Many experts say it is the most important aspect for small local businesses and I happen to agree. - 15246
About the Author:
Donald is a Small Business Consultant located just outside Tulsa Oklahoma. While he helps local businesses attract and retain local Customers, his services are effective in any market. If you website is in need of optimizing, or your small business requires a boost, give this Tulsa SEO a buzz.
