To stay in business these days you have to prospect for new clients, get those prospects to buy and keep in touch with your past clients. Email newsletters will allow you to do that and more, easily and without breaking the bank!
Many small business owners fail to recognize the power of constant communication with their clients. Your clients are probably not actively seeking someone else to provide the service that you do, BUT if they do not hear from you regularly, they might be tempted to change vendors if another company comes along with a powerful message.
Email newsletters give small business owners the power to maintain contact with their clients and prospects even when they are not actively searching for that product or service. By communicating with their past and potential clients on a regular basis, the consistent small business marketer will stay top of mind, without having to beg for business.
Some things that a great email newsletter should include are information relevant to your industry or product, some affiliated vendors you think might provide complimentary services (and who can help offset the cost of the emailing), advertisements about your company and any industry related statistics you can find. Make sure that your information is all related to your product or service.
If you are going to get serious about regularly sending out an email newsletter, you need to consider using a service like Aweber or Constant Contact which will help you manage your list, comply with current spam laws and generally make deliverability of your email newsletter go up.
I often get the question, how regularly should I send my email newsletter. Well, every business is different, but I would not recommend sending more than two times per month unless you are very good at generating content, highly relevant content. Because of the low cost, it is easy to get carried away and send lots of emails out, but it could tire your list and you could wind up with a bunch of unsubscribes, not a good thing!
So should you buy a list to send your email newsletter to? No! If you send out your email to a bought list, you will have a lot of bounces and spam problems. The point of your email newsletter should be to connect with people who you have met or who belong to your chamber or your church group or your kid's ball team. Let them know that you are going to be sending great information out about your product or service and you would love to keep them in the loop - IF they give you their email address!
While you are busy writing your email newsletter, make sure you are also growing your email list by asking your past and current customers if they have anyone they can refer you to. Let them know that you welcome the opportunity to provide great service to their friends and family and that you would love to add them to your informative email newsletter list! - 15246
Many small business owners fail to recognize the power of constant communication with their clients. Your clients are probably not actively seeking someone else to provide the service that you do, BUT if they do not hear from you regularly, they might be tempted to change vendors if another company comes along with a powerful message.
Email newsletters give small business owners the power to maintain contact with their clients and prospects even when they are not actively searching for that product or service. By communicating with their past and potential clients on a regular basis, the consistent small business marketer will stay top of mind, without having to beg for business.
Some things that a great email newsletter should include are information relevant to your industry or product, some affiliated vendors you think might provide complimentary services (and who can help offset the cost of the emailing), advertisements about your company and any industry related statistics you can find. Make sure that your information is all related to your product or service.
If you are going to get serious about regularly sending out an email newsletter, you need to consider using a service like Aweber or Constant Contact which will help you manage your list, comply with current spam laws and generally make deliverability of your email newsletter go up.
I often get the question, how regularly should I send my email newsletter. Well, every business is different, but I would not recommend sending more than two times per month unless you are very good at generating content, highly relevant content. Because of the low cost, it is easy to get carried away and send lots of emails out, but it could tire your list and you could wind up with a bunch of unsubscribes, not a good thing!
So should you buy a list to send your email newsletter to? No! If you send out your email to a bought list, you will have a lot of bounces and spam problems. The point of your email newsletter should be to connect with people who you have met or who belong to your chamber or your church group or your kid's ball team. Let them know that you are going to be sending great information out about your product or service and you would love to keep them in the loop - IF they give you their email address!
While you are busy writing your email newsletter, make sure you are also growing your email list by asking your past and current customers if they have anyone they can refer you to. Let them know that you welcome the opportunity to provide great service to their friends and family and that you would love to add them to your informative email newsletter list! - 15246
About the Author:
Tara Jacobsen is founder of the Thrive Client Contact System which helps small businesses succeed! Sign up for her free email marketing newsletter
