How often do your customers have an easy time flowing with you?
I have a volunteer position with an organization that allows me to create and promote member incentives and competitions.
For one promotion we were having a hard time agreeing on how the points should add up. One opinion was to count all things equally while I said more difficult items should get more subjective credit.
The point I was making was that we had to make it fair or people wouldn't do it. We ended up deciding to keep the judging subjective. Several experienced members would subjectively weigh all the criteria against each other and pick a relative winner.
Flow experiences are where skills and challenges intersect. If your skills are high and the challenge is low, you get bored. If your skills are low and the challenge is high, you get anxious. Flow is the happy medium between the two extremes where high skill and high challenge meet.
When the rules are easy enough for people to navigate, flow has a chance. Considering a sporting event, that's what allows it to be recognized as a challenge that holds our interest. Otherwise it's just a bunch of people pointlessly fighting over a ball. Without knowing the rules, that's probably what it looks like to you.
The rules have to be fair as well as easy to understand. That's what we went for in the membership promotion example I mentioned. It's not fun to play if there's not a good link between work and reward. It's difficult to get into a flow state that way.
Your message will be most effective when it helps create a flow experience for your prospect. Your ideal customer will match their current skill level to the solution you're offering.
Most people are looking for more flow experiences in their lives. Offer that and you'll have no end of customers. - 15246
I have a volunteer position with an organization that allows me to create and promote member incentives and competitions.
For one promotion we were having a hard time agreeing on how the points should add up. One opinion was to count all things equally while I said more difficult items should get more subjective credit.
The point I was making was that we had to make it fair or people wouldn't do it. We ended up deciding to keep the judging subjective. Several experienced members would subjectively weigh all the criteria against each other and pick a relative winner.
Flow experiences are where skills and challenges intersect. If your skills are high and the challenge is low, you get bored. If your skills are low and the challenge is high, you get anxious. Flow is the happy medium between the two extremes where high skill and high challenge meet.
When the rules are easy enough for people to navigate, flow has a chance. Considering a sporting event, that's what allows it to be recognized as a challenge that holds our interest. Otherwise it's just a bunch of people pointlessly fighting over a ball. Without knowing the rules, that's probably what it looks like to you.
The rules have to be fair as well as easy to understand. That's what we went for in the membership promotion example I mentioned. It's not fun to play if there's not a good link between work and reward. It's difficult to get into a flow state that way.
Your message will be most effective when it helps create a flow experience for your prospect. Your ideal customer will match their current skill level to the solution you're offering.
Most people are looking for more flow experiences in their lives. Offer that and you'll have no end of customers. - 15246
About the Author:
Louis Burns compiled a copywriting model that allows anyone to learn copywriting fast. Visit his NLP Marketing Blog.
