How can measuring the satisfaction of your customers be easy?
When the going gets rough keeping your paying customers happy gets even more important. If you're revisiting every purchasing decision and questioning if it's really necessary, what do you think your customers are doing? To be honest, keeping the satisfied with your products and services is your most important job right now. Normally, finding a new customer will cost you twelve times more than keeping one you've already got.
In a market like this one, the difference only widens.
It ought to be relatively simple to find out what your customers are thinking. Ask them all the right questions and listen carefully to their answers.
But in practice very few companies are able to actually pull it off.
Jack Welch said that you can't improve if you don't measure. But finding an easy inexpensive method, that works, isn't a trivial task at all.
The difficulties of measuring customer satisfaction are due to the complicated process you need to implement:
1. Design a great survey questionnaire.
2. Implement the survey instrument (a printed survey, a webpage)
3. Distribute the survey.
4. Get clients to fill out the survey (perhaps the hardest part).
5. Gather the filled out surveys.
6. Calculate the survey responses.
7. Analyze the results.
Each step of this process must be completed in order to effectively measure customer satisfaction. To do this well requires effort and resources.
Fortunately there is an innovative new tool on the market, Gustometria, which can help you to reduce the time, effort and cost significantly. But even more importantly, Gustometria will help allow you to analyze the results and take action in realtime. Quite frankly, customer satisfaction measurement has never been so simple.
The Gustometria system, which permits you to easily and affordably track your customer satisfaction, guarantees four additional benefits:
1. Adapt and change your surveys any time you wish.
2. Integrate customer satisfaction measurement into your daily business processes. Since your customers are answering the survey right at the checkout counter, while waiting for their receipts, you will achieve excellent participation rates. The whole survey process usually takes about a minute, and it effectively demonstrates to your client how important his opinion is to your company.
3. React immediately when you detect a problem. The fact that you are receiving results back in realtime truly empowers the system. If something is going wrong, you find out today, in time to implement a solution immediately. Tomorrow you'll be able to confirm whether the new solution is as effective as you hoped.
4. Gustometria not only provides quantitative measurements, but you also get direct customer feedback in realtime. Customers can submit suggestions, complaints or kudos whenever they feel like it and you'll find out immediately.
Like opening the curtains on a sunny day, Gustometria shines a spotlight into every corner of your business. You don't have to physically be there to gauge how things are operating.
The truth is measuring customer satisfaction can be easy. As easy in fact as picking up the phone and calling toll free 1-877-448-7865. - 15246
When the going gets rough keeping your paying customers happy gets even more important. If you're revisiting every purchasing decision and questioning if it's really necessary, what do you think your customers are doing? To be honest, keeping the satisfied with your products and services is your most important job right now. Normally, finding a new customer will cost you twelve times more than keeping one you've already got.
In a market like this one, the difference only widens.
It ought to be relatively simple to find out what your customers are thinking. Ask them all the right questions and listen carefully to their answers.
But in practice very few companies are able to actually pull it off.
Jack Welch said that you can't improve if you don't measure. But finding an easy inexpensive method, that works, isn't a trivial task at all.
The difficulties of measuring customer satisfaction are due to the complicated process you need to implement:
1. Design a great survey questionnaire.
2. Implement the survey instrument (a printed survey, a webpage)
3. Distribute the survey.
4. Get clients to fill out the survey (perhaps the hardest part).
5. Gather the filled out surveys.
6. Calculate the survey responses.
7. Analyze the results.
Each step of this process must be completed in order to effectively measure customer satisfaction. To do this well requires effort and resources.
Fortunately there is an innovative new tool on the market, Gustometria, which can help you to reduce the time, effort and cost significantly. But even more importantly, Gustometria will help allow you to analyze the results and take action in realtime. Quite frankly, customer satisfaction measurement has never been so simple.
The Gustometria system, which permits you to easily and affordably track your customer satisfaction, guarantees four additional benefits:
1. Adapt and change your surveys any time you wish.
2. Integrate customer satisfaction measurement into your daily business processes. Since your customers are answering the survey right at the checkout counter, while waiting for their receipts, you will achieve excellent participation rates. The whole survey process usually takes about a minute, and it effectively demonstrates to your client how important his opinion is to your company.
3. React immediately when you detect a problem. The fact that you are receiving results back in realtime truly empowers the system. If something is going wrong, you find out today, in time to implement a solution immediately. Tomorrow you'll be able to confirm whether the new solution is as effective as you hoped.
4. Gustometria not only provides quantitative measurements, but you also get direct customer feedback in realtime. Customers can submit suggestions, complaints or kudos whenever they feel like it and you'll find out immediately.
Like opening the curtains on a sunny day, Gustometria shines a spotlight into every corner of your business. You don't have to physically be there to gauge how things are operating.
The truth is measuring customer satisfaction can be easy. As easy in fact as picking up the phone and calling toll free 1-877-448-7865. - 15246
About the Author:
Unhappy clients go away and seldom come back. That's why you should realize customer research. Our powerful consumer survey tools are easy, affordable and highly effective.
