The name "pay per click" might sound a little alien to some, but once you have used this promotion you will find the name is well suited to this method of marketing.
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
Because of the cost of running a search engine, it is wise to consider an extra way to make income. Now there is not much time to earn extra cash when you are running your engine 24/7. Now how about this idea? You can make some good money from all your searchers, who are eyeballing your pages. So offer advertisers the chance to place ads on your search engine. This is a win, win situation you make money and the advertisers get extra views for their advertising.
One problem arises. You are offering much more exposure than the local newspaper and other conventional medias so you really want to charge a good price for your improved service. Then you suddenly have an ideapay per click advertising.
How about this fact? Advertisers need more visitors to make money. You can take advantage of this fact. You can charge advertisers a nominal amount of money for each click on their ad. This can be done, whether sales are made or not. This will work out well for the advertiser as it will not cost them too much.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
Armed with the knowledge about pay per click advertising you can now try it yourself. You will find it an ideal partnership of your search engine and the promoter. Both of you stand to earn good money. - 15246
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
Because of the cost of running a search engine, it is wise to consider an extra way to make income. Now there is not much time to earn extra cash when you are running your engine 24/7. Now how about this idea? You can make some good money from all your searchers, who are eyeballing your pages. So offer advertisers the chance to place ads on your search engine. This is a win, win situation you make money and the advertisers get extra views for their advertising.
One problem arises. You are offering much more exposure than the local newspaper and other conventional medias so you really want to charge a good price for your improved service. Then you suddenly have an ideapay per click advertising.
How about this fact? Advertisers need more visitors to make money. You can take advantage of this fact. You can charge advertisers a nominal amount of money for each click on their ad. This can be done, whether sales are made or not. This will work out well for the advertiser as it will not cost them too much.
This is because the advertiser will make back the money he spends on advertising with you in increased profits. Of course you are familiar with the fact that searchers will simply click on ads due to curiosity. You add another option to the advertiser, he can put a cap on his bidding, or hits, so that he is in control of how much money can be spent on a campaign. This means that if there is any problem with people clicking on the ads unnecessarily the advertisers budget is saved.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
Armed with the knowledge about pay per click advertising you can now try it yourself. You will find it an ideal partnership of your search engine and the promoter. Both of you stand to earn good money. - 15246
About the Author:
Brian Basch is a ppc management master. He has been helping increase qualified leads to both his business and others for years. In reality, adwords management is crucial to your business. Visit www.propayperclickmanagement.com
