People use keyword phrases to find information about what they want from the internet. More and more people are using the internet all the time and looking for exactly what they want. Your ability to get your message in front of that audience could significantly expand and grow your business.
Begin with a spreadsheet where you can keep a record of your keywords. If you begin with the most common keywords or keyword phrases that represent what you think people are searching for when you want them to find your website. This is the list that most everybody else that has a website has considered, so we need to take this to the next level with more specific keywords.
Once you've looked for those broad keywords, start looking for keyword phrases that match even more closely what you're going after. These 3+ word keyword phrases are usually known as "long tail" keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.
With any of these keyword phrases that you've found, you'll need to determine how many monthly searches are done so you know which of these keyword phrases will be worth going for. Two great tools for doing this are the Google Adwords keyword tool and the free keyword tool at freekeywords.wordtracker.com.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
Google has some advanced search features that will tell you how many pages there are in its index that contain your keyword phrase in some strategic places. If you search with Google for the allinanchor or allintitle results, you'll have data about how often your keyword phrase is used as anchor text or used in the title of the website.
As far as what numbers you're looking for, go with a minimum search volume of 100 searches per day or 3000 searches per month. Of course, if you have a very specialized site, or something that doesn't require as much traffic, you may still be able to go for keyword phrases with less than 100, but make that your baseline. As far as competition, go for keyword phrases that have less than 10,000 allintitle or allinanchor. The higher the competition, the harder it will be to get your website ranked in the search engines.
Now that you have your keywords, you'll need to use those strategically on your website or your web pages so that you can get ranked in the search engines. Plan on using your keyword phrases in the title of the page, in the heading or h1 tags and then again as content in the page itself, usually about 3-6% "keyword density". After you've done this, work on getting some back links to your site, some links from other websites, such as social bookmarking sites. Obviously there's much more to getting backlinks and the other SEO components of what to do once you have your keywords. This is just the beginning. Good luck! - 15246
Begin with a spreadsheet where you can keep a record of your keywords. If you begin with the most common keywords or keyword phrases that represent what you think people are searching for when you want them to find your website. This is the list that most everybody else that has a website has considered, so we need to take this to the next level with more specific keywords.
Once you've looked for those broad keywords, start looking for keyword phrases that match even more closely what you're going after. These 3+ word keyword phrases are usually known as "long tail" keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.
With any of these keyword phrases that you've found, you'll need to determine how many monthly searches are done so you know which of these keyword phrases will be worth going for. Two great tools for doing this are the Google Adwords keyword tool and the free keyword tool at freekeywords.wordtracker.com.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
Google has some advanced search features that will tell you how many pages there are in its index that contain your keyword phrase in some strategic places. If you search with Google for the allinanchor or allintitle results, you'll have data about how often your keyword phrase is used as anchor text or used in the title of the website.
As far as what numbers you're looking for, go with a minimum search volume of 100 searches per day or 3000 searches per month. Of course, if you have a very specialized site, or something that doesn't require as much traffic, you may still be able to go for keyword phrases with less than 100, but make that your baseline. As far as competition, go for keyword phrases that have less than 10,000 allintitle or allinanchor. The higher the competition, the harder it will be to get your website ranked in the search engines.
Now that you have your keywords, you'll need to use those strategically on your website or your web pages so that you can get ranked in the search engines. Plan on using your keyword phrases in the title of the page, in the heading or h1 tags and then again as content in the page itself, usually about 3-6% "keyword density". After you've done this, work on getting some back links to your site, some links from other websites, such as social bookmarking sites. Obviously there's much more to getting backlinks and the other SEO components of what to do once you have your keywords. This is just the beginning. Good luck! - 15246
About the Author:
Brian is an internet business coach who specializes in helping individuals start their internet business. In addition to these articles, Brian also does keyword marketing research videos on Youtube. Brian also helps individuals start their business with affordable web hosting with tons of benefits including free iTunes gift certs.
